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Training on Qilu Culture and Brand Marketing


Program

Training on Qilu Culture and Brand Marketing

Brief Introduction

The two-week summer school is aimed at providing participants deeper understanding about Qilu economics, historyculture and brand marketing. A series of field trips related with exploring Chinese society will also be arranged.

Time

From 1 July 2020 to 15 July 2020

Venue

Central Campus, Shandong University, Jinan, China

Language

Chinese

Courses

Qilu history, culture and economy; brand marketing strategies; cultural industry.

Faculty

Considering the cross-disciplinary essence of the program, lecturing professors come from different disciplines and are off different academic backgrounds.

Schedule

1 July 2020       Registration

2 July to 13 July   Course and lecture

14 July          Examination

15 July          Graduation

Eligibility

Students currently enrolled in a college/university with at least one semester of attendance are eligible to apply.

Fees

Registration fee: 100 RMB

Tuition fee: 750 RMB

Accommodation: 750 RMB

Course materials and student card: 100 RMB

Free pick-up will be arranged at Jinan Yaoqiang Airport (济南遥墙机场) and Jinan West Railway Station (济南西站).

Credits

Two academic credits will be conferred after you pass the examinations. Students who wish to transfer program credits are advised to consult with relevant staff at their home institution before the program starts.

Transcript or Certificate

Yes

Contact

Liu Jia, liujia@sdu.edu.cn


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